BUMs
beginnings
Because your bum deserves the best
Bums deserve better than shapeless, uncomfortable underwear! This is what our Bums team firmly believes. Underwear should feel good – so you don’t have to think about it – and look good – so that someone else is thinking about it!
To dress South African bums in the best, we tried and tested different styles and materials until we found a range and fabrics that we think are just peachy. Our Bums underwear is undeniably comfortable and fun, and looks great whether worn under clothes or proudly as is.
Bums undies have a seamless waist and seamless sides, so they won’t ride up, roll down or bunch. And more than that, you don’t get that brazen VPL – Visible Panty Line. Isn’t that just music to your cheeks? Now you can wear whatever outfit you like, knowing that your shapely tush is VPL-free!
No ifs or buts, when it comes to quality, we get serious. We searched high and low for the best material that’s soft to the touch but has a high shaping power. This gives you the perfect fit for your pert derriere. It washes well and wears well – every single day. And, with no waistband, no frills and no lines, Bums is so comfortable you’ll forget you’re wearing underwear at all.
With Bums, you can love your underwear, while your underwear loves your bum.
